Public Relations has been defined as the interaction of a business with its existing and prospective clients. This interaction can take various forms which may include events such as trade shows, marketing promotions, customer relations initiatives and other such efforts in which the business and the public interacts.
As a marketing and public relations consultancy firm,CDI will start with Positioning Perspective(positioning or re-positioning of a Brand), which allows CDI to identify unique values and solidify the messaging that underscores these value, and communicate them in the right way and through the right channels to connect with prospects and clients.